About Us - Be ANTI

We are Anti.
Not to reject the past, but to reinterpret it — with respect and vision.
We recognize the beauty of tradition, the elegance of the gesture, the charm of the rituals that shape the most beautiful game in the world: golf. But we felt the need to see it through new eyes — younger, more contemporary. Truer. More our own.

Our first collection is a quiet challenge to the status quo.
We started with a simple yet powerful question:
What if organic fabrics were actually more high-performing than conventional ones?

That’s where it all began.
We chose organic cotton for its softness, its natural elegance, the kind of comfort only authentic things can offer.
Garments designed to look beautiful as you play, yet remain functional, breathable, lightweight, and reliable — built to move with you, with style, and without compromise.

We wanted pieces that could follow you from the first tee to the final putt, from early morning rounds to long afternoons at the clubhouse. Designed for life shaped by the rhythm of golf — focused, intentional, quietly elegant.

Versatile and refined — just as at home on the course as they are off it. Perfect for a slow walk through Milan after a morning nine, a lakeside lunch on Lake Maggiore, an aperitivo in the sun on the island of Giannutri, or a weekend escape in the quiet of the Italian Alps.

We are inspired by the game we love — by the way it teaches patience, precision, presence. By the friends who meet at dawn, the rituals before a round, the beauty found in small details and wide fairways.

We believe in quality, in timelessness, in garments that feel effortless but considered.
We believe golf is more than sport — it’s a way of living. A mindset. A culture.

We are Anti. And we’re just getting started.